Because journalists get so many press releases every day, it's vital to make it as newsworthy as possible. Forget about what you think is important and instead put yourself in the shoes of the readers/viewers/listeners. If your story is likely to grab these people's attention, then you're more likely to grab the journalist's attention.

Hints and Tips:

1. It's not what you know but who. You need to do some research.

2. Write like a journalist, not an advertiser.

3- Do it all the time and build a profile for yourself.

4. See if you can write a regular column or be a regular contributor.

5. Test and measure what you send and whom you send it to. Rating: 5/5

Mailbox Drops

A cheap medium, but an unreliable one. Most flyers get dumped in the trash without a real look. Your headline must speak to the readers right away, and offer them something very attractive. People are starting to resent junk mail, and will only respond to flyers that speak to them directly. Good for local businesses, and especially fast-food and home-delivery businesses.

You've got to be gimmicky to stand out, and remember quality. Larger catalogs seem to be kept and read.

Hints and Tips:

1. Go either full quality or really cheap, not half and half.

2. Make sure they actually get delivered.

3- Make a great offer. Attach something so it stands out from the rest.

4. Determine which areas respond the best and then do them regularly.

5. Test and measure with a few thousand first. Rating: 3/5 63